U Underdogs
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The Playbook

Marketing guides for the businesses nobody markets for

Written for owners, not for other marketers. No email gate, no ten-step funnel, no fluff. Keep these open in a tab while you work.

Local visibility · 12 min read

How to market a small business locally

The map listing, the town pages, the review flow and the twenty-minute weekly habit that keeps a local business at the top of the results where its customers actually look.

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Budget · 11 min read

How to set a small business marketing budget

Work out a monthly number you can carry through a slow month, split it across the channels that pay, and use a 90-day test to decide what gets another month.

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Channels · 13 min read

How to market a small business without social media

A complete marketing system built on search, maps, email, text, referrals and the people already near you — none of it dependent on a feed you do not control.

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U Underdogs

A marketing studio for small, independent local businesses. Three projects at a time, on purpose.

Studio

  • What we do
  • How it works
  • Pricing
  • Talk to us

Playbook

  • Marketing locally
  • Setting a budget
  • Without social media
  • All guides
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