/* Underdogs — marketing for the businesses nobody markets for */

:root {
  --ink: #17130f;
  --ink-soft: #3a332c;
  --paper: #f7f2e8;
  --paper-dim: #efe7d8;
  --rust: #c2410c;
  --rust-deep: #97330a;
  --amber: #e8a33d;
  --moss: #3f5136;
  --line: rgba(23, 19, 15, 0.14);
  --radius: 14px;
  --max: 1120px;
  --serif: "Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", Georgia, serif;
  --sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a { color: var(--rust-deep); text-decoration-thickness: 1.5px; text-underline-offset: 3px; }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 24px; }

/* ---------- header ---------- */

.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  background: rgba(247, 242, 232, 0.92);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--line);
}

.site-header .bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 68px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--serif);
  font-size: 1.35rem;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--ink);
  text-decoration: none;
}

.brand .mark {
  width: 30px;
  height: 30px;
  border-radius: 9px;
  background: var(--rust);
  color: #fff8ee;
  display: grid;
  place-items: center;
  font-size: 0.95rem;
  font-family: var(--sans);
  font-weight: 800;
}

.nav {
  display: flex;
  align-items: center;
  gap: 22px;
  flex-wrap: wrap;
  font-size: 0.94rem;
}

.nav a { color: var(--ink-soft); text-decoration: none; }
.nav a:hover { color: var(--rust-deep); }
.nav a.btn { color: var(--paper); }
.nav a.btn:hover { color: var(--paper); background: var(--rust-deep); }

.nav .btn { padding: 10px 18px; }

/* ---------- buttons ---------- */

.btn {
  display: inline-block;
  background: var(--ink);
  color: var(--paper);
  border: 1px solid var(--ink);
  border-radius: 999px;
  padding: 14px 26px;
  font-weight: 650;
  font-size: 0.98rem;
  text-decoration: none;
  transition: transform 0.12s ease, background 0.15s ease;
  cursor: pointer;
}

.btn:hover { transform: translateY(-1px); background: var(--rust-deep); border-color: var(--rust-deep); }

.btn.ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn.ghost:hover { background: var(--ink); color: var(--paper); }

/* ---------- hero ---------- */

.hero {
  padding: 84px 0 64px;
  border-bottom: 1px solid var(--line);
  background:
    radial-gradient(1200px 420px at 80% -10%, rgba(232, 163, 61, 0.22), transparent 70%),
    var(--paper);
}

.hero .kicker {
  display: inline-block;
  font-size: 0.78rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--rust-deep);
  margin-bottom: 18px;
}

.hero h1 {
  font-family: var(--serif);
  font-size: clamp(2.3rem, 5.4vw, 4rem);
  line-height: 1.04;
  letter-spacing: -0.02em;
  margin: 0 0 20px;
  max-width: 15ch;
}

.hero h1 em { font-style: italic; color: var(--rust-deep); }

.hero p.lede {
  font-size: 1.16rem;
  max-width: 56ch;
  color: var(--ink-soft);
  margin: 0 0 30px;
}

.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; margin-bottom: 26px; }

.hero-note { font-size: 0.92rem; color: var(--ink-soft); }

/* ---------- sections ---------- */

section { padding: 68px 0; }
section.tint { background: var(--paper-dim); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
section.ink { background: var(--ink); color: var(--paper); }
section.ink .section-head p { color: rgba(247, 242, 232, 0.76); }

.section-head { max-width: 62ch; margin-bottom: 38px; }
.section-head h2 {
  font-family: var(--serif);
  font-size: clamp(1.7rem, 3.2vw, 2.5rem);
  line-height: 1.15;
  letter-spacing: -0.015em;
  margin: 0 0 12px;
}
.section-head p { margin: 0; color: var(--ink-soft); font-size: 1.04rem; }

.grid { display: grid; gap: 22px; }
.grid.three { grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); }
.grid.two { grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); }

.card {
  background: #fffdf8;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 26px;
}

.card h3 {
  font-family: var(--serif);
  font-size: 1.25rem;
  margin: 0 0 10px;
  letter-spacing: -0.01em;
}

.card p { margin: 0 0 12px; color: var(--ink-soft); font-size: 0.98rem; }
.card p:last-child { margin-bottom: 0; }

.card .num {
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--rust-deep);
  display: block;
  margin-bottom: 12px;
}

section.ink .card {
  background: #1e1a15;
  border-color: rgba(247, 242, 232, 0.3);
  color: var(--paper);
}
section.ink .card p { color: rgba(247, 242, 232, 0.92); }
section.ink .card h3 { color: var(--paper); }
section.ink .card .num { color: #f0b45a; }
section.ink ul.ticks li { color: rgba(247, 242, 232, 0.94); }
section.ink .price-card .price { color: #fffdf8; }
section.ink .price-card .price span { color: rgba(247, 242, 232, 0.92); }
section.ink .card .btn.ghost { border-color: rgba(247, 242, 232, 0.75); }
section.ink .card .btn { background: var(--paper); border-color: var(--paper); color: var(--ink); }
section.ink .card .btn.ghost { background: transparent; color: var(--paper); border-color: rgba(247, 242, 232, 0.6); }
section.ink .card .btn.ghost:hover { background: var(--paper); color: var(--ink); }

ul.ticks { list-style: none; padding: 0; margin: 0; display: grid; gap: 12px; }
ul.ticks li { position: relative; padding-left: 28px; color: var(--ink-soft); }
ul.ticks li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.52em;
  width: 12px;
  height: 12px;
  border-radius: 3px;
  background: var(--amber);
}

/* ---------- pricing ---------- */

.price-card { display: flex; flex-direction: column; }
.price-card .price {
  font-family: var(--serif);
  font-size: 2rem;
  margin: 4px 0 6px;
  letter-spacing: -0.02em;
}
.price-card .price span { font-family: var(--sans); font-size: 0.9rem; font-weight: 500; color: var(--ink-soft); }
.price-card ul.ticks { margin: 16px 0 22px; }
.price-card .btn { margin-top: auto; text-align: center; }

/* ---------- steps ---------- */

.steps { counter-reset: step; display: grid; gap: 18px; }
.step {
  counter-increment: step;
  display: grid;
  grid-template-columns: 46px 1fr;
  gap: 18px;
  align-items: start;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--line);
}
.step:last-child { border-bottom: 0; }
.step::before {
  content: counter(step);
  font-family: var(--serif);
  font-size: 1.1rem;
  font-weight: 700;
  color: var(--paper);
  background: var(--rust);
  width: 40px;
  height: 40px;
  border-radius: 50%;
  display: grid;
  place-items: center;
}
.step h3 { margin: 0 0 6px; font-size: 1.06rem; font-family: var(--sans); font-weight: 700; }
.step p { margin: 0; color: var(--ink-soft); font-size: 0.98rem; }

/* ---------- articles ---------- */

.article-card { display: flex; flex-direction: column; }
.article-card .tag {
  font-size: 0.74rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 800;
  color: var(--rust-deep);
  margin-bottom: 10px;
}
.article-card h3 { font-size: 1.2rem; }
.article-card h3 a { color: var(--ink); text-decoration: none; }
.article-card h3 a:hover { text-decoration: underline; }
.article-card .more { margin-top: auto; font-weight: 650; font-size: 0.95rem; text-decoration: none; }

/* ---------- form ---------- */

.form-wrap { display: grid; grid-template-columns: 1fr 1fr; gap: 42px; align-items: start; }
@media (max-width: 820px) { .form-wrap { grid-template-columns: 1fr; } }

form.contact { display: grid; gap: 16px; }

form.contact label {
  display: grid;
  gap: 6px;
  font-size: 0.9rem;
  font-weight: 650;
  color: var(--ink-soft);
}

form.contact input,
form.contact select,
form.contact textarea {
  width: 100%;
  font: inherit;
  font-size: 1rem;
  color: var(--ink);
  background: #fffdf8;
  border: 1px solid rgba(23, 19, 15, 0.24);
  border-radius: 10px;
  padding: 12px 14px;
}

form.contact input:focus,
form.contact select:focus,
form.contact textarea:focus {
  outline: 2px solid var(--rust);
  outline-offset: 1px;
}

form.contact textarea { min-height: 130px; resize: vertical; }

form.contact button { justify-self: start; }

.form-fineprint { font-size: 0.86rem; color: var(--ink-soft); margin: 0; }

/* ---------- faq ---------- */

details.faq {
  border-bottom: 1px solid var(--line);
  padding: 18px 0;
}
details.faq summary {
  cursor: pointer;
  font-weight: 700;
  font-size: 1.02rem;
  list-style: none;
}
details.faq summary::-webkit-details-marker { display: none; }
details.faq summary::after { content: "+"; float: right; color: var(--rust-deep); font-weight: 800; }
details.faq[open] summary::after { content: "–"; }
details.faq p { margin: 12px 0 0; color: var(--ink-soft); font-size: 0.98rem; }

/* ---------- article page ---------- */

.article-head { padding: 64px 0 30px; border-bottom: 1px solid var(--line); }
.article-head .tag {
  font-size: 0.76rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 800;
  color: var(--rust-deep);
}
.article-head h1 {
  font-family: var(--serif);
  font-size: clamp(2rem, 4.4vw, 3.1rem);
  line-height: 1.08;
  letter-spacing: -0.02em;
  margin: 14px 0 18px;
  max-width: 24ch;
}
.article-head .meta { font-size: 0.9rem; color: var(--ink-soft); }

.article-body { padding: 46px 0 20px; }
.article-body .prose { max-width: 72ch; }
.prose h2 {
  font-family: var(--serif);
  font-size: clamp(1.4rem, 2.6vw, 1.85rem);
  line-height: 1.2;
  margin: 44px 0 14px;
  letter-spacing: -0.012em;
}
.prose h3 { font-size: 1.12rem; margin: 30px 0 10px; }
.prose p { margin: 0 0 18px; }
.prose ul, .prose ol { margin: 0 0 20px; padding-left: 22px; }
.prose li { margin-bottom: 9px; }
.prose blockquote {
  margin: 26px 0;
  padding: 18px 24px;
  border-left: 4px solid var(--rust);
  background: var(--paper-dim);
  border-radius: 0 10px 10px 0;
  font-family: var(--serif);
  font-size: 1.1rem;
}
.prose table { width: 100%; border-collapse: collapse; margin: 0 0 24px; font-size: 0.96rem; }
.prose th, .prose td { text-align: left; padding: 11px 12px; border-bottom: 1px solid var(--line); }
.prose th { background: var(--paper-dim); font-size: 0.86rem; text-transform: uppercase; letter-spacing: 0.08em; }
.prose .callout {
  border: 1px solid var(--line);
  background: #fffdf8;
  border-radius: var(--radius);
  padding: 20px 22px;
  margin: 0 0 24px;
}
.prose .callout strong { display: block; margin-bottom: 6px; }

.article-cta {
  margin-top: 46px;
  padding: 30px;
  border-radius: var(--radius);
  background: var(--ink);
  color: var(--paper);
}
.article-cta h2 { margin: 0 0 10px; font-family: var(--serif); font-size: 1.5rem; }
.article-cta p { margin: 0 0 18px; color: rgba(247, 242, 232, 0.78); }
.article-cta .btn { background: var(--amber); border-color: var(--amber); color: var(--ink); }
.article-cta .btn:hover { background: var(--paper); border-color: var(--paper); }

.article-foot { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; padding: 26px 0 64px; font-size: 0.95rem; }

/* ---------- footer ---------- */

.site-footer {
  border-top: 1px solid var(--line);
  padding: 46px 0 38px;
  font-size: 0.93rem;
  color: var(--ink-soft);
}
.foot-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 32px; }
@media (max-width: 760px) { .foot-grid { grid-template-columns: 1fr; } }
.site-footer h4 {
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  margin: 0 0 12px;
  color: var(--ink);
}
.site-footer ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 8px; }
.site-footer a { color: var(--ink-soft); text-decoration: none; }
.site-footer a:hover { color: var(--rust-deep); }
.foot-bottom { margin-top: 34px; padding-top: 20px; border-top: 1px solid var(--line); display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: 0.86rem; }

@media (max-width: 640px) {
  .nav { gap: 14px; font-size: 0.88rem; }
  .hero { padding: 56px 0 46px; }
  section { padding: 52px 0; }
}